Privacy policy

Last updated: April 17, 2026

This Privacy Policy describes how The Good Statement / Frederikke Thiberg ("The Good Statement", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thegoodstatement.com (the "Site") or otherwise communicate with us regarding our products or services (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

The Good Statement is powered by Shopify, which enables us to provide the Services to you. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law. Where required by law, we will notify you of material changes to this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies, relates to, describes or can be associated with you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
• Geolocation information including general location information based on your IP address.
• Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences, characteristics, and behavior.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, make a purchase, communicate with us, sign up for our newsletter, participate in surveys or promotions, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf, such as payment processors, shipping providers, and analytics providers;
• From our partners or other third parties including marketing partners, social media platforms, and data analytics providers.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, to enable you to post reviews, to remember your preferences and items you are interested in, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you, and to maintain our business relationship with you. This includes responding to your inquiries, sending you service-related communications, and providing you with updates about your orders.
• Legal Reasons and Compliance. We use your personal information to: (a) comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; (b) protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements or our internal policies; (d) enforce the terms and conditions that govern the Services; and (e) prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
• Business Operations. We use your personal information for our general business operations, including to analyze and improve our Services, conduct research and development, manage our business relationships, and for other legitimate business purposes.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• Service Providers. With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping, email delivery, marketing, and advertising services. Specifically, we use the following service providers: Shipmondo (shipping and fulfilment, Denmark), Visma e-conomic (accounting, Denmark/EU), Klaviyo (email marketing, USA), Drip (email marketing, USA), and Checkout Blocks (checkout customisation, USA).
• Business and Marketing Partners. With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Our current advertising and marketing partners include Meta (Facebook & Instagram), Google, TikTok, and Pinterest, each of whom may receive data about your interactions with our store for advertising and analytics purposes. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here.
• With Your Consent. When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• Corporate Affiliates. With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• Business Transfers. In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, or in the event of bankruptcy or similar proceedings.
• Legal Obligations. To comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Categories of Personal Information Disclosed

We have, in the past 12 months, disclosed the following categories of personal information about users for the purposes set out above:

Category of Personal Information	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers); Business and marketing partners
Commercial information such as order information, shopping information and customer support information	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers); Business and marketing partners
Financial information such as payment card information	Payment processors and financial institutions
Internet or other similar network activity, such as Usage Data	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers); Business and marketing partners
Geolocation information	Vendors and third parties who perform services on our behalf (such as shipping providers and analytics providers)

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

Cookies and Tracking Technologies

Like many websites, we use Cookies and similar tracking technologies on our Site. "Cookies" are small data files that are stored on your device when you visit a website. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services, and to show you relevant advertising.

For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

We use the following types of Cookies:

• Essential Cookies: These Cookies are necessary for the Services to function properly and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
• Performance and Analytics Cookies: These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us understand which pages are the most and least popular and see how visitors move around the Site.
• Functionality Cookies: These Cookies enable the Services to provide enhanced functionality and personalization, such as remembering your preferences and choices.
• Advertising Cookies: These Cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and device.

We use advertising pixels from Meta (Facebook & Instagram), Google, TikTok, and Pinterest. These pixels collect data about your visit and purchases to enable targeted advertising and conversion measurement. These cookies are only activated after you provide consent via our cookie banner.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

For more information about how to manage Cookies, please visit your browser's help documentation. You can also learn more about cookies and how to manage them at www.allaboutcookies.org.

Relationship with Shopify

The Services are hosted by Shopify Inc., which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information at the Shopify Privacy Portal.

By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of any sales between you and The Good Statement, including any injury, damage, or loss resulting from purchased products and services. You hereby expressly release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with The Good Statement.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms (such as Facebook, Instagram, or Twitter) may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Social Media Features

Our Services may include social media features, such as sharing buttons or interactive mini-programs. These features may collect information about your IP address and which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy policy of the company providing them.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect your personal information from unauthorized access, use, or disclosure. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

When we no longer need your personal information, we will securely delete or destroy it in accordance with applicable laws and our internal policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here.
• Right to Limit Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average consumer.
• Right to Non-Discrimination. You have the right not to receive discriminatory treatment for exercising any of your privacy rights.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

Global Privacy Control

Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

Additional Rights for UK and European Economic Area Residents

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

• Right to Object to Processing. You may have the right to object to our processing of your personal information, including for direct marketing purposes or where we process your personal information based on our legitimate interests.
• Right to Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information for certain purposes, such as while we consider your objection or correction request.
• Withdrawal of Consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.
• Right to Lodge a Complaint. You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights or applicable data protection laws.

Additional Rights for California Residents

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.
• The right to request deletion of your personal information, subject to certain exceptions.
• The right to correct inaccurate personal information.
• The right to opt out of the sale or sharing of your personal information.
• The right to limit the use and disclosure of sensitive personal information.
• The right not to be discriminated against for exercising any of these rights.

How to Exercise Your Rights

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. Such verification may include requesting information such as your email address, phone number, or account information to confirm your identity.

In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law, typically within 30-45 days depending on your jurisdiction.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. We will investigate your complaint and respond to you in a timely manner.

Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

• European Economic Area: You can find a list of the responsible data protection supervisory authorities here.
• United Kingdom: You can contact the Information Commissioner's Office (ICO) at https://ico.org.uk.
• Denmark: You can contact Datatilsynet (Danish Data Protection Agency) at https://www.datatilsynet.dk.
• Other jurisdictions: Please contact your local data protection or privacy authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in, including to Denmark, other countries in the European Union, and other jurisdictions where our service providers operate. By accessing or using the Services or otherwise providing information to us, you understand that your personal information may be transferred to, stored, and processed in countries that may have different data protection laws than your country of residence.

We are based in Denmark and the information we collect is governed by Danish and European Union law. When we transfer personal information from the European Economic Area, the United Kingdom, and/or Switzerland to other countries, we take steps to ensure that your personal information receives an adequate level of protection.

Our key data processors and the countries to which your data may be transferred include: Shopify Inc. (Canada — adequacy decision applies), Klaviyo Inc. (USA — Standard Contractual Clauses), Drip (USA — Standard Contractual Clauses), Meta Platforms (USA — Standard Contractual Clauses), Google LLC (USA — Standard Contractual Clauses), TikTok (USA/Singapore — Standard Contractual Clauses), Pinterest (USA — Standard Contractual Clauses).

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as:

• The European Commission's Standard Contractual Clauses for transfers from the EEA;
• The UK International Data Transfer Agreement or UK International Data Transfer Addendum to the European Commission's Standard Contractual Clauses for transfers from the UK;
• Adequacy decisions, where the European Commission or UK government has determined that a country provides an adequate level of protection for personal information; or
• Other legally recognized transfer mechanisms as appropriate.

For more information about the safeguards we use for international transfers of your personal information, please contact us using the details provided below.

Data Controller and Representative

For the purpose of applicable data protection laws, The Good Statement / Frederikke Thiberg is the data controller of your personal information collected through the Services.

If you have any questions about how we process your personal information or wish to exercise your rights, please contact us using the details below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date at the top of this Privacy Policy.

If we make material changes to this Privacy Policy, we will provide notice as required by applicable law, which may include posting a notice on our website or sending you an email notification. We encourage you to review this Privacy Policy periodically to stay informed about our information practices and the choices available to you.

Your continued use of the Services after the effective date of the revised Privacy Policy constitutes your acceptance of the changes. If you do not agree to the revised Privacy Policy, you should discontinue your use of the Services.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

By Email:
hello@thegoodstatement.com

By Mail:
The Good Statement / Frederikke Thiberg
Store Strandstræde 14, 3
1255 København K
Denmark

Business Registration:
CVR No. DK-41173556

Customer Service Hours:
Monday - Friday: 10:00 - 16:00 CET
Weekends & Holidays: Closed

For the purpose of applicable data protection laws, we are the data controller of your personal information. We are committed to protecting your privacy and handling your personal information in accordance with applicable laws and this Privacy Policy.